1. We humans are lazy. BJ Fogg has mapped out the six elements of simplicity that account for this reality. With this new insight, we can pinpoint why many designs fail to achieve results. Simplicity matters more than motivation when it comes to influencing people.
2. Hot triggers change people. Many people would argue that information matters most when designing for behaviour change. Not so. Hot triggers are the most powerful element in changing behaviour.
3. Daily habits are powerful. In fact, daily habits are the most powerful of all behaviours. While technology can help people create good habits most attempts fail. Why? Few designers understand the psychology of long-term behaviour change. We know what it takes to create a habit – in yourself, a customer, your dog.
Designing for behaviour change via social and mobile tech is new, with no leading books or conferences to provide guidance. Our goal is to explain human nature clearly and map those insights onto the emerging opportunities in technology.